Introduction to Digital Marketing- Digital Marketing Strategy
- Market Research
- Crowd sourcing
Creating your Digital Assets- Web Development and Design
- Writing for the Web
- Mobile Development
Creating, Managing & Maintaining Online Marketing and Customer Relationships- Introduction to email marketing
- Email marketing tools
- Creating compelling headlines
- Creating spam filter safe mails
- Email marketing approach
- Creating a website offer to build your list
- Online Advertising
- Affiliate Marketing
- Introduction to Affiliate marketing
- Different ways to perform affiliate marketing
- Affiliate marketing secrets
- Examples of people making money through affiliate marketing
- Top affiliate marketing networks
- What is Google Ad words
- Campaign structure
- Google adword terminology
- Type of ads
- What is conversion
- What is landing page optimization
- What is quality score
- Campaign management tips
- How to perform ROI analysis
- Search Engine Optimization
- Introduction to SEO
- Why do we need SEO
- Search engine statistics
- Objectives of SEO
- SEO process overview
- SEO techniques – On page and Off page
- Local SEO optimization
- Google Webmaster and Analytics overview
- SEO Tips and tricks
- Price Per Click (PPC) Advertising
- Video Search Engine Optimization
- Social Media Channels
- WebPR
- Online Reputation Management
- Mobile Engagement
- Customer Relationship Management (CRM)
Optimizing your Digital Campaigns- Web Analytics
- Conversation Optimization
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