Digital Marketing Training Course Content

Introduction to Digital Marketing
  • Digital Marketing Strategy
  • Market Research
  • Crowd sourcing

Creating your Digital Assets
  • Web Development and Design
  • Writing for the Web
  • Mobile Development

Creating, Managing & Maintaining Online Marketing and Customer Relationships

  • Email Marketing
  1. Introduction to email marketing
  2. Email marketing tools
  3. Creating compelling headlines
  4. Creating spam filter safe mails
  5. Email marketing approach
  6. Creating a website offer to build your list
  • Online Advertising
  • Affiliate Marketing
  1. Introduction to Affiliate marketing
  2. Different ways to perform affiliate marketing
  3. Affiliate marketing secrets
  4. Examples of people making money through affiliate marketing
  5. Top affiliate marketing networks
  • Search Engine Marketing
  1. What is Google Ad words
  2. Campaign structure
  3. Google adword terminology
  4. Type of ads
  5. What is conversion
  6. What is landing page optimization
  7. What is quality score
  8. Campaign management tips
  9. How to perform ROI analysis
  • Search Engine Optimization
  1. Introduction to SEO
  2. Why do we need SEO
  3. Search engine statistics
  4. Objectives of SEO
  5. SEO process overview
  6. SEO techniques – On page and Off page
  7. Local SEO optimization
  8. Google Webmaster and Analytics overview
  9. SEO Tips and tricks
  • Price Per Click (PPC) Advertising
  • Video Search Engine Optimization
  • Social Media Channels
  • WebPR
  • Online Reputation Management
  • Mobile Engagement
  • Customer Relationship Management (CRM)

Optimizing your Digital Campaigns

  • Web Analytics
  • Conversation Optimization